Web 1.0 vs Web 2.0

Source Content

According to Wikipedia, Web 2.0 is a revolutionary view of the Internet and the social and business uses of advanced technologies rather than the technical aspects of those technologies. The core concept of Web 2.0 is: Use Internet as a platform and leverage network effect to harness the collective intelligence in a cost-effective manner

The below image was actually made by aYsoon Blog to help its readers understand the structure and communication process of Web 2.0.

The term “Web 2.0″ (2004–present) is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social networking sites, video sharing sites, wikis, blogs, mash ups, and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

Web 2.0 websites allow users to do more than just retrieve information. They can build on the interactive facilities of  “Web 1.0″ to provide “Network as platform” computing, allowing users to run software-applications entirely through a browser. Users can own the data on a Web 2.0 site and exercise control over that data. These sites may have an “Architecture of participation” that encourages users to add value to the application as they use it.

Source: Wikipedia

Self-opinion

From the research content above, i understand that there is a big gap between Web 1.0 and Web 2.0. The main difference would be the type of experience that each type offers. Web 2.0 is an improved version of Web 1.0. It offers users more interactivity and communication options and also customization(or user-generated content) and applications which enhances user experience as a whole and defines the extra activities users can do now which they couldn’t with Web 1.0.

The reason why i think Club Rainbow needs to update their current website to Web 2.0 is because people nowadays are more connected through the internet and survey has shown that a majority spend at least more than 4-5 hours surfing the internet so it is definitely worth the upgrade. This is beneficial due to the fact that this medium will provide more exposure and awareness that the organization needs without any cost at all. The organization could just register a Facebook, Twitter, Blogger or Youtube account for free and start updating content into their profiles. Since this is a non-profit organization, money is really an issue, so it is only obvious for them to choose a kind of advertising that is both viral and low in cost.

Apart from social networking, Web 2.0 also offers applications which enhances user interaction. This is another important feature of Web 2.0 which is beneficial for the organization. For example, i personally think that the current website needs a blog roll on the home page so that it can place all the latest events and people can easily find them and get updated. Another example would be to place a data form at the contact page, this is very useful because people can give comments or make enquiries directly to the organization via online.